Job Overview

The Brand Manager will be responsible for developing, implementing, and managing brand strategies that strengthen the company’s positioning and visibility within the industry and beyond. The role involves planning and executing brand campaigns, monitoring brand performance, ensuring regulatory compliance, and reinforcing brand consistency across all platforms.

The ideal candidate will be strategic, analytical, and creative, with a strong understanding of market trends, customer insights, and brand management best practices.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and implement brand strategies that align with the company’s values and business goals.
• Reinforce the company’s brand positioning to ensure distinct differentiation within the insurance industry.
• Conduct market research to identify evolving customer needs and provide
  actionable insights for marketing activities.

2. Campaign Management & Execution

• Plan, manage, and execute brand campaigns (online and offline) to build awareness and engagement.
• Evaluate sponsorship opportunities, partnerships, and brand activities to ensure
  alignment with business objectives.
• Oversee creative execution to ensure message consistency and brand integrity
  across all communication channels.

3. Compliance & Standards

• Ensure all brand communications comply with regulatory standards and industry guidelines.
• Maintain adherence to internal brand guidelines across marketing and communication materials.

4. Data Protection & Confidentiality

• Uphold the highest standards of confidentiality in handling company-related
  information, ensuring compliance with data protection laws and internal policies.
• Adhere to the company’s information security guidelines, including proper storage, transmission, and disposal of sensitive materials.
• Promptly report any suspected data breaches or unauthorized access to the
  appropriate company authority.
• Participate in periodic data protection training to stay informed about evolving
  security risks and best practices.

5. General Assignment

• Execute any other duties and tasks that may be designated or assigned by the
  Company.
• Participate in the knowledge-sharing programme of the department and the
  company
• To provide support to your manager, Managing Director, and Vice Chairman as may be required towards serving the Board, Management, and staff members.

Required Skills and Qualifications

1. Education:

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
• Professional certification in Brand Management, Marketing, or Communications will be an added advantage.
  

2. Experience:

Minimum of 3–5 experience in brand management, marketing, or communications

3. Skills and Competence:

• Strong understanding of brand management principles and market
  research.
• Proficiency in campaign planning, execution, and performance analysis.
  Excellent communication, presentation, and stakeholder management skills.
• Ability to think strategically while maintaining attention to detail.
• Strong analytical and problem-solving skills.
• Creative mindset with the ability to drive innovation in brand initiatives.
  

KPIs and Performance Metrics:

1. Brand Awareness Score/Growth: Measured through research surveys and brand
   tracking.
2. Share of Voice (SOV) / Share of Market (SOM): Comparative percentage levels
   against competitors.
3. Message Consistency: Percentage of campaigns and communications aligned with brand values and guidelines.
4. Campaign Influence: Percentage of participants/customers influenced by marketing and brand campaigns.