Job Overview

The Content and Community Manager will be responsible for developing and executing content strategies across digital platforms to enhance brand visibility, engage target audiences, and build strong online communities. The role involves content creation, curation, and management, as well as fostering meaningful interactions with online communities.

The ideal candidate should be creative, detail-oriented, and knowledgeable
in SEO, social media trends, and digital engagement best practices.

Key Responsibilities

1. Content Strategy & Development

• Develop and implement content strategies for social media, blogs, newsletters, and other digital channels.
• Create, curate, and edit engaging content (text, images, videos, infographics) that aligns with the company’s brand identity and objectives.
• Maintain a structured content calendar to ensure timely delivery of campaigns and posts.

2. Community Engagement & Growth

• Actively engage with online communities by responding to comments, messages, and inquiries.
• Foster meaningful conversations that strengthen customer relationships and enhance brand loyalty.
• Identify, engage, and collaborate with influencers and brand ambassadors to
  promote company offerings.

3. Analytics & Insights

• Monitor and analyze engagement data, content performance, and community
  feedback to provide actionable insights.
• Recommend improvements to content strategy based on performance metrics and audience behavior.
• Report regularly on digital content reach, engagement, and overall impact on brand goals.

4. Collaboration & Campaign Support

• Work closely with the Business Development, Product, and Design teams to ensure campaigns are effectively supported with relevant content.
• Coordinate with external partners and agencies for co-branded content initiatives where necessary.

5. Data Protection & Confidentiality

• Uphold the highest standards of confidentiality in handling company-related
  information, ensuring compliance with data protection laws and internal policies.
• Adhere to the company’s information security guidelines, including proper storage, transmission, and disposal of sensitive materials.
• Promptly report any suspected data breaches or unauthorized access to the
  appropriate company authority.
• Participate in periodic data protection training to stay informed about evolving
  security risks and best practices.

6. General Assignment

• Execute any other duties and tasks that may be designated or assigned by the
  Company.
• Participate in the knowledge sharing programme of the department and the
  company
• To provide supports to your manager, Managing Director and Vice Chairman as may be required towards serving the Board, Management and staff members.

Required Skills and Qualifications

1. Education:

• Bachelor’s degree in Mass Communication, Marketing, Journalism, English, or a related field.
• Certification in Digital Marketing, Content Marketing, or Social Media Management will be an advantage.
  

2. Experience:

• Minimum of 3–5 years’ experience in digital content creation, social media management, or community management

3. Skills and Competence:

• Proficiency in content management systems, social media platforms, and SEO best practices.
• Ability to create and adapt content across multiple formats (text, image, video, etc.).
• Excellent communication and interpersonal skills with the ability to engage diverse online audiences.
• Strong organizational and time management skills to handle multiple content projects simultaneously.
• Analytical mindset with the ability to derive insights from engagement data.
  

KPIs and Performance Metrics:

1. Content Reach: Impressions, views, or unique visitors across digital platforms.
2. Engagement Rate: Likes, shares, comments, and saves per post or campaign.
3. Content Output: Number of blogs, posts, videos, and newsletters created within set timelines.
4. Community Growth: Increase in followers, subscribers, and active community
   members.
5. Response Rate: Average time taken to respond to community inquiries and messages.